TouchCast Goes All in on Video Live Streaming
As you have probably seen in your news feed on most social media platforms, live video is becoming the new way to present to mass audiences. Hitting the social media Goliath, Facebook, pretty hard and heavy, it allows everyday people to become creators and show off their talents or goods. It seems to be the platform that out performs all of the other consumer tools. One company in particular has gone all in on a bet that live video streaming is going to go further than tools like Facebook Messenger and become a primary communications tool.
TouchCast, founded in 2012, is the proud owner of TouchCast Studio platform. This platform is used to create webcasts, webinars and video presentations. TouchCast has now launched Smart Live Video, which adds the ability to put elements like documents, quizzes, maps and even webpages into a live stream. Having those features, TouchCast is essentially providing a TV studio within an iPad app.
Live video streaming has become so popular within the enterprise because the use by younger workers. TouchCast has a vision to take live video streaming beyond Google Hangouts or Skype Calls and upping the production quality. This will set the bar pretty high for the competitors in the market of live streaming all around. Companies like Facebook, Instagram, and YouTube will have to strengthen their game to contend.
Edo Segal, TouchCast CEO, said the company's customer base is concentrated in financial services, consulting, and pharmaceuticals. One key customer is Accenture. "There is a big hunger to leverage video in a more progressive way," said Segal.
Even as the competition will be collaboration tools that are already used in the enterprise, TouchCast is being argued as more of a Periscope for the enterprise. I Microsoft, Cisco, and other in the collaboration space ever release the stranglehold on live streaming internal content, TouchCast will face pretty tough competition.