Twitter is the King of the Social Media One-Liners
If you use Twitter, you might have seen something a little different lately, especially if you use your phone to connect. Twitter has given you the opportunity to explore the app now, by giving you an “explore” button. Now you aren’t going to find yourself running through the codes and algorithms that run Twitter, but what you will find is a way to locate tweets and trending topics easier.
Now the Explore feature will be identified by a magnifying glass symbol, (much like that one of a search mode), in the navigation bar. It will be in the place the Moments feature used to be, which used the image of a lightning bolt. If you remember, Twitter hyped the Moments feature which allowed users to swipe through a continuously curated stream of tweets and videos about the most popular topics. Apparently this feature did not live up to what they thought it would be, even with all the praise Twitter was giving it.
Twitter’s growth has stagnated at about 317 million users, and the social media runner-up wants to generate more growth. Through testing with a select group of Twitter users, they are making a constant effort to make the platform more user-friendly and less daunting to attract more people. You might be surprised at how many people really do not know how to use Twitter, or for that fact, understand the purpose of Twitter. Hell I don’t understand the purpose of Twitter, but I tweet the crap out of stuff.
Explore came about a little over a month after Jack Dorsey, CEO of Twitter, asked users to tweet suggestions using the hash tag #twitter2017. From that hash tag, four major themes were apparent. The people asked for protection from abuse, editing, topics and interests, and conversations. Twitter is using these suggestions to make Twitter a better place for users, and Explore is one of those features that will be helpful to raise that 317 million user barrier.
I am not sure if this will help gain users or not. One of the things that hurt Twitter is the ambiguity of why people should use it. Limited character posts and smaller interaction between users cause new users to walk away. I also see the fact that the sponsored tweets seem to fill up your timeline at times, and this can be extremely aggravating when you just want to scroll through and see the latest on technology or politics. Maybe with the Explore feature, this will help, but to be honest I don’t use it.
Another thing that I think new users don’t understand is the use of the hash tag. A lot of people don’t realize that you can search the hash tag and see all tweets that have used it. I do use this quite often when looking for a certain subject and find the hash tag search more reliable than looking for topics. The unfortunate problem with the whole hash tag issue, is most users use them as a game, when really it should be used as an interaction tool.
In order for Twitter to achieve the numbers that Facebook has, they are going to have to make major changes, which I am sure Twitter doesn’t want to make. Such changes would have to overhaul the whole platform, and obviously would force them to model themselves after Face book. Why would they do that? The whole purpose of Twitter is to post a status, statement, life changing event, or a plethora of other things in 140 characters. Basically, Twitter is the king of “one liners” in social media and I feel that is where they want to stay.
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Photo Credit: www.techcrunch.com